Out-Felixing Felix: Google Exec Breaks Stratosphere Jump Record – Video

Surprise! Felix Baumgartner’s free fall record has been broken by Google executive Alan Eustace. An altitude of 135,890 feet was submitted for the record, and his peak speed was 822 mph — with a small sonic boom. That’s slower than Felix’s 843.6 mph, probably because Felix’s suit was minimal by comparison, without the clunky life support unit.

Another amazing feat. The video, however, is shockingly lame. No shot of the cutaway, no shot from the balloon as he drops, just 15 seconds of one angle on his helmet during the free fall. Whoever “Atomic Entertainment” is, they blew it in terms of PR for the event and themselves. I’m sure there will be some longer version soonish, but I would never have released this.

On the other hand, the ascent tech is very cool. No capsule — just a rig that’s attached to a custom space suit. Apparently, they spent a lot less money than the Red Bull team, with no corporate sponsors.

He spent 30 minutes hanging at the edge of space, just to enjoy the view. I can imagine the ride up… Facing down, watching the Earth drop away. That must have been incredible.

Even though the video’s lame, it’s better than nothing — plus, there are a few behind-the-scenes stills:

Google exec sets a new record for highest-altitude jump

 

Nobel laureates call for a revolutionary shift in how humans use resources

It shouldn’t take eleven Nobel Prize winners to wake up the world to the massive destruction that’s been done by — and the even greater destruction that will be done by — our unchecked consumption of our natural resources.

But it can’t hurt for them to wave a red flag.

Amazon deforestation

Nobel laureates call for a revolutionary shift in how humans use resources | Science | theguardian.com.

ALEC CEO: Google’s Departure Was Like Getting Dumped Via Text Message

Lisa B. Nelson, the CEO of the radical right-wing, gun-pimping, fossil-fuel hawking ALEC is so mature that when Google announced they would no longer support the organization, she said of them, “It’s like breaking up via text with your girlfriend when you’re 16.”

Um… Lisa? When your organization gets paid millions to bribe legislators and lie to the public about climate change and guns… No. It’s not quite like that.

ALEC CEO: Google’s Departure Was Like Getting Dumped Via Text Message – NationalJournal.com.

Oceans Getting Hotter Faster Than Realized

An article at Climate Central says a new study shows that “the upper 2,300 feet of the Southern Hemisphere’s oceans may have warmed twice as quickly after 1970 than had previously been thought.”

The facts we’re uncovering keep getting more and more grim. But our governments and corporations (sorry, yes, that’s redundant) continue to drag their feet on measures that would mitigate the damage we’re doing. Please… any time you see an opportunity to affect policies on climate change, take action. The mid-term elections are a great chance to make change.

After reading this article, check out the League of Conservation Voters’ list of endorsed candidates:  http://www.lcv.org/elections/endorsements/endorsements-13-14.html

…and the Sierra Club’s voter guide: http://content.sierraclub.org/voterguide/  (Endorsement list at top).

It’s time to vote out climate deniers, and vote in climate hawks!

Oceans Getting Hotter Than Anybody Realized | Climate Central.

Oil industry on borrowed time as switch to gas and solar accelerates

Big Oil has known for a very long time that their days are numbered. All of the millions they throw at elections and politicians are their desperate last straw-grasping. Big Oil needs to learn how to die with dignity. Just go, and let the next generation of power generation take over. And let me be the first to offer this article’s author a hearty “No duh?” to this paragraph:

There may be little point battling icebergs to drill in the Arctic, or in trying to extract oil from the ultra-deepwater fields in the mid-Atlantic, beneath layers of salt, three kilometres into the Earth.

In fact, there is a point to it — the point is for Big Oil to hoard as much cash as it can for itself and its heirs before its looming death — without regard to the additional damage to the climate and their fellow human beings they are causing.

They could have been visionaries. They could have, long ago, used a fraction of all those billions they make to research and develop incredible clean energy technologies that would have slowed or even stopped climate change, and would have create tons of jobs for Americans and those who live in the other Big Oil companies’ home countries.

But instead, they chose immediate profits over their own future, and ours.

So now you’re on your deathbed, Big Oil. But I don’t expect you to have any sort of ethical moment of clarity. You’re still drunk on all that cash.

Read the article at Telegraph.co.uk:

Oil industry on borrowed time as switch to gas and solar accelerates – Telegraph.

Emotion and Context: Websites That Connect

When it comes to designing websites and other marketing materials, great presentation can really improve your company’s reputation, and its sales.

One of my favorite examples is Letterhead Fonts. These people create some of the most beautiful typefaces you’ll find anywhere. Lots of vintage-style signage faces especially, from Victorian-era through the 1950s, from hand-cut “wood” faces to hand-brushed sign painter fonts. They’re delicious.

But the thing that really sells these fonts is the design of the website, and the drool-worthy design of the samples they create.

Take a look at the front page of their site. Right way, you’re transported to a rich and unique world — one that could only belong to this company. Click on some of the sample images as you scroll down that gorgeous page, and gaze upon the energetic or conservative or intricate sample designs. The colors and textures and motifs are appropriate to the style of the typeface — right down to a gold-leaf signage effect for some of the vintage styles.

letterheadfontssite800w

All of the samples show the typeface for what it can be — not just what the face itself looks like. For designers, that’s “aspirational imagery” — something to shoot for. And, as is true for everyone, beautiful design — like a photo of a beautiful human being — gets our endorphins simmering.

This particular site’s style might not appeal to you, but I can guarantee that most designers find it compelling.

That’s what you want to do with your website, no matter what your product or service. You want your visitors to have an emotional reaction, whether it’s one of excitement or comfort or comradery or radicalism or safety or assurance. Because even if you have the greatest product or service in the world, your sales will suffer if you don’t connect with your audience on an emotional level.

Even without a pulling hard-sell, the site has managed to get me to but a couple of typefaces that I rarely use. Don’t get me wrong — the fonts were worth the price, because they were perfect for the application. But it’s possible that I might have used something else or rolled my own custom solution if I hadn’t seen the fonts presented in the mouth-watering context the folks at Letterhead Fonts build.

While the websites I design might not have that same style (and a site of that intricacy is affordable to LHF partly because their products sell so well, and partly because one of the font designers does the web design), I always try to give each website a unique feel, and a richness of design that provides a sensory experience for the visitor that’s satisfying, soothing, challenging — all depending on the client’s audience. Even if the product or service might generally be considered a bore by some, and even if the site is low-budget or minimalist, there’s always a way to design a website that connects with your visitors — without being cheesy or insulting.

Make your website work for you. Be sure it’s not only reliable and functional and easy to navigate, but that it also invokes an emotional reaction in your visitors — even if it’s a mild one.

If you do, your sales just might turn drool-worthy, too.